I have been experimenting with wine bottle photographs lately. Honestly, I do not understand why the industry standard for bottles has been what it has been. Why show the entire bottle in advertising shots, especially the on white versions you see on web sites and on flyers. We all know what the top of a wine bottle looks like and it makes the entire bottle smaller in the image, especially the most important part, the label. No one is shopping and trying to identify a brand from the wrapper above the cork. Wine makers are obviously spending a lot of time, effort and money on creating their labels. Why not make the label front and center and prominent in the photograph?
Beverage, Product and Food Photography